Online Mobile Recharge Market – A growing tide
With the number of mobile subscribers reaching beyond 720 million by the end of July 2011 and the overall tele-density of India around 60%, India's Telecom industry is bound to be a difference maker in the Indian Economy in times to come. With the increasing number of mobile phones and prepaid connections, the demand for new and innovative ways to recharge the phones is also increasing exponentially.
Not in a very distant past when the innovators of this industry came up with the idea of online recharge portal, they were treated with skepticism and it was believed that there is no market for such an idea. The arguments given were that majority of Indians are not comfortable with internet and the percentage of people who actually transact online is very low. The sheer numbers of companies in the online recharge market and the way they are increasing have proved that wrong. In fact the competition is so high that to create a differentiating factor in the service has already become a tough task. The market is more or less commoditized and the competition is based on consumer promotion, where discounts and offers are ways to attract and retain customers. In such a crowded market where mobile recharge facility is considered to be an essential ad-on service provided by the banks to its customers it has become a challenge now to those innovators to come up with something new.
In this quest to constantly innovate a leading VAS provider of India have come up with the idea of apps which can recharge your mobile phone in just one click. This is just the beginning, for sure we will witness many such ideas which will again face skepticism from the critics but many will rise from that to be the leading ideas of the future. The future where mobiles will be used for almost anything is not far away. Probably m-commerce is the next step for that and for the Online Mobile Recharge Market I can foresee mobile recharges taking place on facebook pages directly.
Anamika Ghosh is one of those modern homemakers who like to be aware of the technology solutions available to them to make things easy for them and their families
Not in a very distant past when the innovators of this industry came up with the idea of online recharge portal, they were treated with skepticism and it was believed that there is no market for such an idea. The arguments given were that majority of Indians are not comfortable with internet and the percentage of people who actually transact online is very low. The sheer numbers of companies in the online recharge market and the way they are increasing have proved that wrong. In fact the competition is so high that to create a differentiating factor in the service has already become a tough task. The market is more or less commoditized and the competition is based on consumer promotion, where discounts and offers are ways to attract and retain customers. In such a crowded market where mobile recharge facility is considered to be an essential ad-on service provided by the banks to its customers it has become a challenge now to those innovators to come up with something new.
In this quest to constantly innovate a leading VAS provider of India have come up with the idea of apps which can recharge your mobile phone in just one click. This is just the beginning, for sure we will witness many such ideas which will again face skepticism from the critics but many will rise from that to be the leading ideas of the future. The future where mobiles will be used for almost anything is not far away. Probably m-commerce is the next step for that and for the Online Mobile Recharge Market I can foresee mobile recharges taking place on facebook pages directly.
Anamika Ghosh is one of those modern homemakers who like to be aware of the technology solutions available to them to make things easy for them and their families
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