The entire distilled spirits industry continues to grow as more drinkers realize begin to explore their options and increase their interest in mixing up great cocktails. While whiskey, rum, gin, and tequila continue to grow their shares of the market, vodka continues to remain the most popular liquor of choice for today's drinkers.

The vodka market itself is continually growing. Every month it seems as if a new brand is launching or a new flavor is released and this trend shows no sign of stopping.

However, amongst the chaos that is vodka, there are a number of brands that have risen to the top and have become household names. These giants of the vodka world can be found on every liquor store shelf and back bar throughout the world. They are reliable, their portfolios are often filled with fun (and funky) flavors, and they rarely disappoint when it comes time to mix up a great vodka cocktail.

In the following pages we will explore those giants of today's vodka market. These are not the cheapest of vodkas, but when it comes time to choose a quality, often reasonably priced, vodka these are the premium brands that we have come to know and trust.