Introduction

This databook provides key data and information on the soft drinks market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

* Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee
* Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
* Category level company and brand share as well as distribution share information for 2007 and 2008
* Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in India increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The carbonates category led the soft drinks market in India, accounting for a share of 55.2%.

Leading players in Indian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Parle Agro Pvt. Ltd..

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the soft drinks market in India
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the market to plan lucrative M&A, partnerships and agreements

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