Talking about dating and especially in public is still very much a taboo subject in Malaysia.
People shy away from the subject because traditionally Malaysians are timid lots.
This is probably partly due to the sex education or lack of it in Malaysia that generally, people still regard subjects related to opposite sex relationship are forbidden.
Secondly, it is probably due to the eastern culture itself which discourages people to talk about relationship openly.
It is generally considered rude or uncivilized for someone to talk about opposite sex relationship openly and let alone about sex! Back in Malaysia, this is especially true among the Malays where there are many dos and don'ts in their traditional customary and also due to the fact that Malays are Moslems which perceive close proximity between different genders as sinful.
Despite the general public perception about dating, there are still plenty of dating services in Malaysia albeit operating discreetly.
Firstly, it is to protect the identity of its customers - someone can easily be a target of joke if his or her friends find out that he or she has been getting services from a match making company.
Secondly, to avoid a negative perception as such companies can easily be mistaken as vice dens.
In fact, some of the dating services or match making sessions are actually organized by the government.
MCA is known to organize such event in their effort to win the support of the young generation.
Putting politics aside, such activity really works and it shows that there are demand for dating services in Malaysia.