Majority of B2B purchases usually take time during which all kinds of things can take place to disrupt the sale. For instance, a shift in perspective, changes in people, or a very minor change in the mind by an influence. To keep a lead consistently move towards the sale is a challenge for most B2B marketing department. According to the conventional B2B marketing, several enterprises needs to take an approach that is dependent on the luck of the strategy. They would set up an offer, action it out to all the important prospects and then expect that a selected proportion might be in the marketing and want to touch base at the very time. It was a binary thing. That is, either they could have been thrown over to other sales or they were not, thereby moving onto the next campaign.

Smart Lead Nurturing Campaigns
Over the past few years B2B marketing has evolved manifold. Today entrepreneurs are much more intelligent about their lead nurturing campaigns. They are able to see and analyze the way the consumers get engaged with their online content, messaging and promotional offers and the plan their activities accordingly. Companies today can come up with various content for different stages of the sales funnel and drip-feed the communications over a period of time. Furthermore, the companies also make use of online marketing strategies to time and trigger some of their communications. However, there exists a concern here. Not many B2B marketers can run lead nurturing campaigns in a way that many would expect. However, even by looking at the enterprises that do, most of the times their content is not helpful in moving their B2B consumers and prospects towards the sales cycle. It generally keeps them in one place or rather attempts to directly move to a sale even before the consumer is ready.

Today service providers specializing in sales outsourcing solutions have come up with advanced lead nurturing campaigns that can be integrated into a company's CRM lead distribution system, making it customized to the user's requirements. The lead nurturing campaigns has a mix of the following elements that depends on the user needs:

* End-to-end lead tracking and lead management
* Timely callbacks to sales outsourcing targets
* Personalized lead scoring for every telemarketing lead
* Supplemental email and or direct mail marketing of specified content

With advanced lead nurturing solutions, enterprises can be sure that none of their leads would go untouched. The solutions with their timely, multi-touch marketing strategy to retain a regular connection with every prospects helps the companies to convert the long-term scopes into the sales ready top leads when the prospect is ready to invest.