Five Reasons Why Starting a Blog Could Help Your SEO Efforts
When it comes to search engine optimisation, there really is no magic ranking factor or technological silver bullet that can lift your website out of the doldrums and in to the upper echelons of the SERPs (search engine results pages).
That being said, there is one thing you can do which will almost always have a range of positive effects on your SEO efforts.
Did you guess what it is from the title? Here are five well-established reasons why starting a blog could open a whole new chapter for your website.
1.
Fresh content Google, Bing and the other search engines aren't looking for website's which haven't changed since 2004.
Their main aim is to bring their users not only the most relevant content, but often the freshest and most up to date.
Having a blog and updating it regularly is a neat way of ticking this box and ensuring a constant flow of new content.
You don't even need to blog every day - once a week is usually enough to keep things flowing nicely.
2.
Keywords Your blog is also an excellent opportunity to work in a variety of keywords or phrases which are relevant to your site.
A word of caution though - don't overdo it with the keywords, as Google and other search engines actively penalise websites that overegg the keyword pudding.
Aside from that, your blog should appeal to humans first and search engines second, and scattering keywords left, right and page centre will win you no friends, human or otherwise.
3.
Linkage One of the major ranking signals that search engines use is how many external links are directed towards your website, and where they're coming from.
Having a blog with consistently well written, interesting and useful content is a great way of getting people to link to you, and if your content is high quality it's more likely to attract links from top-grade websites that will deliver the most link-juice.
4.
Additional traffic The number of web users that visit your website and the length of time they spend on it are themselves important SEO ranking factors.
If you can rank reasonably high in the SERPs with a blog post that draws people in with a catchy title and meta-description, you can gain yet more traffic and further boost your ranking.
5.
Sharing In addition to links, quality blog posts can attract plenty of social love from the likes of Facebook and Google+, and these social networking signals are gradually becoming more important for SEO.
That being said, there is one thing you can do which will almost always have a range of positive effects on your SEO efforts.
Did you guess what it is from the title? Here are five well-established reasons why starting a blog could open a whole new chapter for your website.
1.
Fresh content Google, Bing and the other search engines aren't looking for website's which haven't changed since 2004.
Their main aim is to bring their users not only the most relevant content, but often the freshest and most up to date.
Having a blog and updating it regularly is a neat way of ticking this box and ensuring a constant flow of new content.
You don't even need to blog every day - once a week is usually enough to keep things flowing nicely.
2.
Keywords Your blog is also an excellent opportunity to work in a variety of keywords or phrases which are relevant to your site.
A word of caution though - don't overdo it with the keywords, as Google and other search engines actively penalise websites that overegg the keyword pudding.
Aside from that, your blog should appeal to humans first and search engines second, and scattering keywords left, right and page centre will win you no friends, human or otherwise.
3.
Linkage One of the major ranking signals that search engines use is how many external links are directed towards your website, and where they're coming from.
Having a blog with consistently well written, interesting and useful content is a great way of getting people to link to you, and if your content is high quality it's more likely to attract links from top-grade websites that will deliver the most link-juice.
4.
Additional traffic The number of web users that visit your website and the length of time they spend on it are themselves important SEO ranking factors.
If you can rank reasonably high in the SERPs with a blog post that draws people in with a catchy title and meta-description, you can gain yet more traffic and further boost your ranking.
5.
Sharing In addition to links, quality blog posts can attract plenty of social love from the likes of Facebook and Google+, and these social networking signals are gradually becoming more important for SEO.
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