A Better Approach to the Individual & Medicare Markets
Few will argue that healthcare reform has forced carriers to re-examine and restructure nearly every aspect of their business in order to remain profitable. But change isn't always bad, as evidenced by the new opportunities reform has created in the individual and senior markets.
Private insurance exchanges are a prime example. They are an innovative way for carriers to not only break into the lucrative individual market, but also to compete cost-effectively with public insurance exchanges and reach the rapidly growing Medicare population.
The challenge is dedicating the human, financial and technical resources necessary to effectively and efficiently build, market and manage a private exchange—particularly for those carriers that do not already have a significant track record in the individual and Medicare markets. The solution is a trusted partner with a proven track record of administering every aspect of a direct-to-consumer sales channel.
The solution is benefit crossroads, an innovative turnkey approach to market that leverages HealthPlan Services' 40-plus years of experience providing customized administration and distribution services to insurers of individual, small group, voluntary and association plans.
The benefit crossroads platform brings together HPS' proven technologies, data-driven customer acquisition and retention programs and industry-leading customer support in a single online portal where consumers can self-select plan combinations – including a specialized Medicare and supplemental plan option – and complete enrollment online. In addition to robust, retail-style analytics, research, education and purchasing tools, benefit crossroads is backed by a team of licensed insurance agents who are available to consult with consumers, prepare customized packages and provide ongoing member support services.
The benefit crossroads platform offers carriers a unique branded-partnership opportunity to cost-effectively launch a direct-to-consumer sales channel and maximize the revenue potential of the lucrative and growing individual and senior markets. Consumers can research, compare, ask questions and purchase products that suit them personally in an environment best compared to a "retailistic" approach rather than that of an insurance related experience. Consumers find comfort and experience confidence in this approach.
By launching a rebranded benefit crossroads private exchange web solution, carriers are able to leverage HPS' expertise and their own reputations for excellence to promote and cross-sell single or multiple products. It is a sales model that is particularly effective at reaching those seniors who are exploring Medicare for the first time and therefore require some additional attention to ensure they make the best informed decision based on their individual healthcare needs.
Most importantly, carriers can do all this rapidly and with the confidence that comes from partnering with an industry leader.
Private insurance exchanges are a prime example. They are an innovative way for carriers to not only break into the lucrative individual market, but also to compete cost-effectively with public insurance exchanges and reach the rapidly growing Medicare population.
The challenge is dedicating the human, financial and technical resources necessary to effectively and efficiently build, market and manage a private exchange—particularly for those carriers that do not already have a significant track record in the individual and Medicare markets. The solution is a trusted partner with a proven track record of administering every aspect of a direct-to-consumer sales channel.
The solution is benefit crossroads, an innovative turnkey approach to market that leverages HealthPlan Services' 40-plus years of experience providing customized administration and distribution services to insurers of individual, small group, voluntary and association plans.
The benefit crossroads platform brings together HPS' proven technologies, data-driven customer acquisition and retention programs and industry-leading customer support in a single online portal where consumers can self-select plan combinations – including a specialized Medicare and supplemental plan option – and complete enrollment online. In addition to robust, retail-style analytics, research, education and purchasing tools, benefit crossroads is backed by a team of licensed insurance agents who are available to consult with consumers, prepare customized packages and provide ongoing member support services.
The benefit crossroads platform offers carriers a unique branded-partnership opportunity to cost-effectively launch a direct-to-consumer sales channel and maximize the revenue potential of the lucrative and growing individual and senior markets. Consumers can research, compare, ask questions and purchase products that suit them personally in an environment best compared to a "retailistic" approach rather than that of an insurance related experience. Consumers find comfort and experience confidence in this approach.
By launching a rebranded benefit crossroads private exchange web solution, carriers are able to leverage HPS' expertise and their own reputations for excellence to promote and cross-sell single or multiple products. It is a sales model that is particularly effective at reaching those seniors who are exploring Medicare for the first time and therefore require some additional attention to ensure they make the best informed decision based on their individual healthcare needs.
Most importantly, carriers can do all this rapidly and with the confidence that comes from partnering with an industry leader.
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