Vintage Vending - A Look Into the Pastime of Mechanical Vending

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During the 1930s, the first eye-catching soda pop vending machines were being introduced.
This resulted from a peaked interest in the mechanical vending machine, most likely stemming from the proliferation of the earlier century during the industrial revolution where we built many factories and started to work with many commercial products for people to take interest in their leisure time.
In addition, the "roaring 20s" also played a role in making the vending machines of the 30s, 40s and 50s a popular affair because there was an abundance of interest in the "party time" atmosphere.
Whatever the case, commercial products were starting to grow more interesting to consumers and during the late 1930s, the first and most appealing mechanical vending machine came into existence.
Partners Harry S.
Childers and Howard M.
Tripp in Fresno, California founded the Vendorlator manufacturing company (VMC).
The popular interest in the commercial products, such as Pepsi-Cola grew so demanding that these mechanical vending machines could satisfy the demands of more people.
Particularly, during the Great Depression of the 1930s, Pepsi-Cola grew in popularity with the American people because of the introduction of their 12oz bottle, priced at 5 cents each (originally 10 cents, but reduced to 5 because of the economical concerns of the time).
From 1936 to 1938 the profits of the Pepsi-Cola company doubled and their popular radio jingles and marketing campaigns back then solidified them as a strong competitor in the soda industry.
You might see the machines that Vendorlator offered in older movies, such as ones from the later 30s and 40s.
Their distinct red coloring and vintage appeal gave them a unique style.
One of their machines, the VMC 27 could vend 27 cold drinks and used at such locations as businesses and "brick and mortar" stores.
There were also soda vending machines made for much larger groups of people, such as the Jumbo Vendorlator.
That machine could vend 124 bottles.
These vintage machines were made around the middle of the 1950s and are favorite icons for collectors today.
However, in 1956 due to the competition between rival companies, Vendorlator merged with the Vendo Company of Kansas City, Missouri.
This merger allowed the new company to take hold of the market and offer a complete lineup of machines and products.
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