Blogging gurus believe that companies and corporations that have blogs should spend at least one hour per day at updating them.
That is to say they should spend one hour doing research, creating blog posts, or replying to comments and removing detracting comments where one blog comment poster criticizes another or starts a cat fight.
Still, one hour a day on your company blog is a lot of time to spend.
And that means you have to set aside time to actually do it.
Interestingly enough, there may be another way because you don't want your blog to run your life, you want your blog to help you get new customers, consumers, and clientele to spend money in your small business, or corporation.
You want to use your blogging as a tool to communicate with your customers in an interactive way.
This will create brand loyalty, and generate referrals to your company.
So what can you do to keep your blog updated, and yet, at the same time not let it overwhelm your life and take up all your free time? Most blogging experts believe that you should post a blog at least three times per week.
And that means it will take work and sacrifice, unless you hire out a blogging service to do the posting for you, and the constant updating, which is needed.
It seems these days, that if you don't have a blog, you must not be a real person.
It's amazing really, because just a couple years ago blogging was for teenagers, but if you want to cater to the younger generation, and that generation is now anyone under 40, then your company needs a blog, and one that is constantly updated, dynamic, and interactive.
At least this is what the top blogging experts are saying, as they give advice to bloggers who run small business blogs.
Please consider this.