How Blogging Can Help Search Engine Optimisation
Using a blog on your website can bring many benefits to your business one of which is search engine optimisation.
To get your website noticed you really need to be seen at the top of the search engines and a blog is a great way to help you achieve this goal.
Below I will discuss some of the benefits your website can receive from having a blog.
Good Unique Content Any good search engine optimisation company will tell you to add unique engaging content on your website on a regular basis and there is no better to do this than with a blog.
Using a blog you can write articles on your industry that people might find interesting.
Giving your visitors tips and advice is a good place to start.
You can also use your blog to announce company news and events.
Become an authority Adding tips and advice on your blog can go along way to help your website becoming an authority within your industry.
As the search engines will see that your website is a good resource for your industry and this will help you rank better in the search engines.
Search engines also favour larger sites that contain good content that a searcher will find interesting.
More Traffic If you have 10 pages on your website this is 10 ways people can find your content, however if you use a blog and add a good amount of interesting content then this will increase the amount of ways people can find your website.
This can also lead to increased sales.
If you are running an ecommerce store that just sells products in can be hard to add content of this nature without a blog.
Once people have read your good content they may write about it and mention your website in their own blog.
If they link to your website then this also will help your search engine optimisation.
Google for example always has said to add good content on your website and this will help people link to you naturally and a natural link is the best kind of link your website can receive.
There are many options available to you to set up a blog I would try Wordpress this is a free piece of software that you can install on your website.
As having your blog on your website will can the most benefit for you ranking higher in the search engines.
To get your website noticed you really need to be seen at the top of the search engines and a blog is a great way to help you achieve this goal.
Below I will discuss some of the benefits your website can receive from having a blog.
Good Unique Content Any good search engine optimisation company will tell you to add unique engaging content on your website on a regular basis and there is no better to do this than with a blog.
Using a blog you can write articles on your industry that people might find interesting.
Giving your visitors tips and advice is a good place to start.
You can also use your blog to announce company news and events.
Become an authority Adding tips and advice on your blog can go along way to help your website becoming an authority within your industry.
As the search engines will see that your website is a good resource for your industry and this will help you rank better in the search engines.
Search engines also favour larger sites that contain good content that a searcher will find interesting.
More Traffic If you have 10 pages on your website this is 10 ways people can find your content, however if you use a blog and add a good amount of interesting content then this will increase the amount of ways people can find your website.
This can also lead to increased sales.
If you are running an ecommerce store that just sells products in can be hard to add content of this nature without a blog.
Once people have read your good content they may write about it and mention your website in their own blog.
If they link to your website then this also will help your search engine optimisation.
Google for example always has said to add good content on your website and this will help people link to you naturally and a natural link is the best kind of link your website can receive.
There are many options available to you to set up a blog I would try Wordpress this is a free piece of software that you can install on your website.
As having your blog on your website will can the most benefit for you ranking higher in the search engines.
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