Sun protection products can be very expensive to buy but, when you consider the consequences of not wearing any sun protection, the cost is relatively cheap.
As it is becoming more and more fashionable to have a glowing healthy tan, many people throughout the world are discovering to their cost that being fashionable could be detrimental to their health and even fatal.
Skin cancer is on the increase in the western world and more and more effort is being made to educate people in the use of sun protection.
There has been news coverage recently about the statistics and horror stories of skin cancer in the young.
It seems that some parents are of the opinion that their children are immune to the sun's harmful UV rays and that it always happens to someone else.
This is obviously nonsense and all should be aware that even if you have been exposing yourself to the sun for many years with no protection, it is never too late to start applying creams and lotions.
A wide range of baby clothing with built-in sun protection is available throughout shopping malls and on the Internet and can be bought at a very reasonable price.
Likewise T-shirts and other accessories for the teenager are available and fashionable, so you don't have to look stupid whilst protecting yourself.
Sun creams and lotions are obviously the most commonly used form of sun protection and can be very cheap.
Caution is needed, however, because some of the products are not suitable for youngsters and babies.
Also some wash off when wet and should be re-applied after swimming.
By far and away the best way to get protection from any harmful effects of the sun is to avoid going out when the sun is at its hottest.
Find other activities for the family between 1 pm and 4pm and then when the sun has cooled, use the pool or go on the beach.