Many people know about pop up windows, but not every one knows how they work or how beneficial exit pop ups can be for a marketer.
An exit pop up is a small window that pops up when a visitor tries to leaves your website either by pressing the back button or closing the browser.
It actually prevents the visitor from leaving until they read the message and press OK or Cancel.
This is an important tool if you are in business because this allows you one last chance to make an offer or get your message to your visitor.
It only pops up when the visitor tries to leave and will not pop up while the visitor is browsing or making a purchase.
The most important part of the pop up is the message that you as a marketer is trying to relay to the visitor.
As long as your message matches what the visitor is looking for an exit pop up strategy will help you in your business.
So what types of messages can your pop up have? Invitation You could invite your visitor to a webinar, teleconference, forums, or to a blog.
You could also give them a free educational report in exchange for an email.
This way they will not leave your site without getting some type of value and you will not leave without a way to follow up with your prospect.
Discount If you are selling a product or a service, an exit pop up could be a way to give your visitor and potential customer a discounted price.
Survey Surveys are so important to a business.
You need to know what your customers and prospects need and want.
An exit pop up can be a small survey with two or three questions about your web site or any other topic.
Or even a suggestion box about what you can do to make the site better.
Try to avoid long questions or surveys.
The shorter the better because people are busy and you do not want to annoy the visitor or potential customer.
The most important thing to think about to create the perfect message is to understand why your visitor is leaving.
Are the prices too high? Give them a discount.
Are they unsure? Have them sign up to get a free report so that you can follow up with them to build trust and credibility.
Not sure why they are leaving? Put up a very short survey to find out.
Use an exit pop the right way and you will increase sales and your leads.