The Secret To A Successful Sale
The secret to a successful sale is so simple that children use it on their parents to get them to buy them the latest and coolest toy.
Ask any parent and they will tell you that it works.
Many toy companies know this fact and tend to use it to their advantage.
Build a need in the child and send them running to their parents.
Children are relentless and fearless.
"No" is only a distraction to them and they find ways to get around to receiving a "Yes".
The ease of penetrating a young mind without the pessimism gained while growing up to adulthood makes children a very vulnerable consumer group to marketing suggestions with incredibly deep pockets.
What decent parent can resist those puppy dog eyes and the persistent whining and creative requests? If you doubt this ask yourself what happened when the Ninja Turtles(tm) brought out pizza loving to our food culture and Pokemon(tm).
There are numerous examples out there that show that children run the markets.
Teenagers are also very powerful.
The best thing is that any age group grows to become income receiving adults who still retain trust in the brands they grew up with.
This shows the immense power of persistence and buying power that can make or brake a start-up business.
Returning to the topic above, Have you ever wanted something badly enough to brave rejection to get it? It's never pleasant but the pay off is big.
This is how your customer must feel.
The pay off must be greater than the pain of spending money, otherwise they will not buy.
Simple and effective.
I find that listing bonuses with my offer I pass a threshold and the customer is more willing to sacrifice their money and time to enjoy a new purchase.
This threshold is narrow or broad depending on many variables.
I have listed the three top variables as availability of time, money and trust.
If anything within the product affects either of the three above variables then the call to action will not be effective.
People will never buy anything they feel will complicate their life and take more time from their already hectic schedules.
Even asking for a refund is labour intensive too and nobody will buy if they remotely believe that refunds take weeks to months and piles of paperwork.
This demonstrates the strength of trust as a motivator to buy.
No trust, no purchase and no listening.
And the last variable is easy but sometimes even I underestimate its effect on the purchasing decision.
Everyone can sing praises about your product until they are blue in their faces but a broke customer may not be able to afford your product at that specific time.
How do you get the sale? You persist.
Marketers agree that you have to Penetrate the psyche of the customer 7 to 9 times before they purchase.
That is great if you have affiliates singing about your product, terrible for the poor affiliate who looses the commission to another affiliate who built trust and was there at the right time.
Ask any parent and they will tell you that it works.
Many toy companies know this fact and tend to use it to their advantage.
Build a need in the child and send them running to their parents.
Children are relentless and fearless.
"No" is only a distraction to them and they find ways to get around to receiving a "Yes".
The ease of penetrating a young mind without the pessimism gained while growing up to adulthood makes children a very vulnerable consumer group to marketing suggestions with incredibly deep pockets.
What decent parent can resist those puppy dog eyes and the persistent whining and creative requests? If you doubt this ask yourself what happened when the Ninja Turtles(tm) brought out pizza loving to our food culture and Pokemon(tm).
There are numerous examples out there that show that children run the markets.
Teenagers are also very powerful.
The best thing is that any age group grows to become income receiving adults who still retain trust in the brands they grew up with.
This shows the immense power of persistence and buying power that can make or brake a start-up business.
Returning to the topic above, Have you ever wanted something badly enough to brave rejection to get it? It's never pleasant but the pay off is big.
This is how your customer must feel.
The pay off must be greater than the pain of spending money, otherwise they will not buy.
Simple and effective.
I find that listing bonuses with my offer I pass a threshold and the customer is more willing to sacrifice their money and time to enjoy a new purchase.
This threshold is narrow or broad depending on many variables.
I have listed the three top variables as availability of time, money and trust.
If anything within the product affects either of the three above variables then the call to action will not be effective.
People will never buy anything they feel will complicate their life and take more time from their already hectic schedules.
Even asking for a refund is labour intensive too and nobody will buy if they remotely believe that refunds take weeks to months and piles of paperwork.
This demonstrates the strength of trust as a motivator to buy.
No trust, no purchase and no listening.
And the last variable is easy but sometimes even I underestimate its effect on the purchasing decision.
Everyone can sing praises about your product until they are blue in their faces but a broke customer may not be able to afford your product at that specific time.
How do you get the sale? You persist.
Marketers agree that you have to Penetrate the psyche of the customer 7 to 9 times before they purchase.
That is great if you have affiliates singing about your product, terrible for the poor affiliate who looses the commission to another affiliate who built trust and was there at the right time.
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