Do you ever wonder if your customers are really listening to what you are saying in your advertising campaigns? Do you consider that they even care? Well, they do care.
In fact, they care enough to want to share what they think about you, so allow them the chance to give you this information.
If you are interested in facing the good, the bad and the ugly truths regarding your business, there is a tool that can help you move towards an honest solution.
Online surveys can be used to obtain critical marketing information which, once analyzed, can be used to steer the development of your services and products.
Even though you think you may be heading in the right direction, consumers often see trends that we, as marketers don't.
Let a survey be the forum that either confirms your perspective, or a tool that gives you new insights into your clients spending behaviours.
You may feel awkward asking your clients face-to-face about their opinion of business, and they would probably not give you an honest response.
A survey can allow anonymity to the client; thus, giving them a sense of freedom to express what they honestly think about you and your establishment.
When paired with an incentive, response to a survey usually increases.
If you wish to give something away in coordination with the survey, make it something very attractive to your respondents.
Using the results wisely will benefit your business.
Usually the improvements you make to your business will more than pay for and offset the cost of the prize.
You can help your clients give direction to your decisions.
Plan some of your future marketing around what they are telling you.
The use of a survey may be the tool that boosts your business to the next level, all by listening whole-heartedly to their wants and needs.
Try it!