Great! You and your client or agency decided that it was time to use QR bar codes in your media campaign, so where do you start? Here are five tips to help you launch your 2D / QR code campaign:

• Determine what products, services or promotions QR codes will be used for. Once you know this, we can move to the next step.
•  Decide how you are going to use the QR codes. Will you use QR codes to offer a discount? Provide product information? Or host a contest?
• Choose a QR Code Management Platform that will allow you to help keep track of QR Codes you create, capture statistics like total number scan, number of unique scan, and receive technical support. You can read about three QR code platforms and their services at FoneGigsBlog.com.
• Develop a landing page or mobile website that the QR Code will link to or just decide where you want visitors to go to after they scan the 2D code.
• Decide where you want to place the QR barcodes. Will they be placed on posters, billboards, magazines, newspapers?

So there are the 5 tips on how to implement a QR Code campaign. How long should it take to execute? Well that depends on how fast your team can make decisions and the complexity of the campaign. On average I'd say around 8 weeks if everyone is on board and knows what action to take.

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