At the age of 27, nearly three years after a near-fatal logging accident that confined him to a wheelchair.
Gary Young began using essential oils to relieve his pain and eventually he regained complete feeling and mobility.
Thirteen years later, he ran a half marathon, and today he is the founder and President of YoungLiving.
While YoungLiving may use very "high tech" procedures and equipment (like gas chromatography (GC) and mass spectrometry (MS) analysis), to profile of every batch of YoungLiving essential oils, it's marketing methodology is still back in the 1950's If you are seriously looking to establish a profitable YoungLiving business, you will need to evaluate and incorporate the following 3 steps below into your business campaign.
1.
Know and Target Your Customers: Gary has a very sincere and heartwarming story to tell, yet it is his story.
A successful YoungLiving professional will have his/her own testimonial on how the oils have benefited their life.
It is with this message you will be looking for people that have a want, need, and desire for these types of products, to get the results you have personally obtained.
The first step is to know your products and identify the people that these products will be able to help.
2.
Position Yourself on the Web, as the Expert Now that you have identified with the "needs and wants" of your target market, you need to be the most informed, professional person that have ever spoken to about their health and wellness.
Not only will you have facts and figures on the benefits of the essential oils, but also on the benefits of being a healthy person with a healthy lifestyle.
Your web site will be all about being healthy and staying healthy, and you want to take this message to millions of people every hour.
You may want to consider a free report on the facts you have collected.
The second step is to always position yourself, on you web site, as the expert.
People will be looking to you for answers to their problems.
3.
Leave the Business Opportunity Behind The people you will be talking to don't care about your business; their thoughts are centered on becoming (and staying) healthy.
Don't confuse the issue...
address their concerns and leave that business card locked quietly in the bottom of your briefcase.
After these people feel better because you have helped them, a question may come up, "so what do you get out of this?" When they open the door to the business world, now you may take out that "business opportunity".
The third step is to be like other successful YoungLiving marketers who have people asking to join their business.
How many people have asked you to join your business? In Conclusion: While these 3 steps seem very simple, and while many YoungLiving marketers come from the professional world, they do require a skill set you may not be the master of.
You understand about being a professional, so look to a Professional Training Company if you need some help, especially in the web site department.
If you will follow these 3 simple steps (and refer to a professional, not the local "computer whiz" when it comes to the web site), a very successful YoungLiving Business can be in your future