How to Formulate an Effective Content Marketing Campaign
Data collected by various resources, businesses have started dedicating more time to their content marketing strategies to bring in more traffic.
As per a survey conducted by Wyzowl, content is a cost-effective marketing resource that costs less than the traditional marketing methods.
The survey discovered that content costs 62% less than the traditional techniques.
Besides, it was also discovered that every day, as many as 27,000,000 written pieces are shared.
The data even says that content marketers find it to be an effective way for providing a significant percentage of ROI.
The aforementioned data clearly defines the significance of content for businesses.
However, the survey also found that the customers cherish the content shared by the businesses they tend to have faith in.
The data recorded in this research said that 65% of those indulged in content marketing believe that their customers expect content from them.
Think of the target audience The basic idea behind creating a content marketing campaign is to make the customer aware of the company's objectives and products.
However, while a company seeks to create brand awareness, it's essential to define the target audiences.
The content too is created on the basis of the age group or the kind of people, the business aims to target.
For example, the content published by a company offering luxury hand bags would target young and earning ladies or the ones, who belong to the high income group.
Know your goals before you start Before you formulate a campaign for content marketing, it is crucial for you to know why you want to do it.
Do you find it to be a medium that helps you add to your ROI, or increase the brand awareness, or just to communicate with the consumers.
Define your USPs If you are thinking of creating an effective content marketing plan, it has to include the value you are delivering through your products or services.
It helps the customers build faith in the business or find the benefits it brings to them.
Define the resources It is crucial to decide which resource is needed to be included in the content marketing strategy as this majorly impacts the results.
The major platforms that bring the best of results include social media, blogs, video sharing platforms, and numerous others.
As per a survey conducted by Wyzowl, 70% of the respondents said they consider sharing the content through social media.
Include media Including videos, images, and infographics can add great value to a content piece.
Researches also say that visual content ensures 94% more views than the posts that are only text based.
Emphasize creative and informative content You need to know how creative and informative a content piece is.
Based on this, content marketers can assure great results.
Data collected through Wyzowl says that 76% of the content marketing professionals feel that including actionable information is important, whereas 64% of them believe that the content should entertain.
As per a survey conducted by Wyzowl, content is a cost-effective marketing resource that costs less than the traditional marketing methods.
The survey discovered that content costs 62% less than the traditional techniques.
Besides, it was also discovered that every day, as many as 27,000,000 written pieces are shared.
The data even says that content marketers find it to be an effective way for providing a significant percentage of ROI.
The aforementioned data clearly defines the significance of content for businesses.
However, the survey also found that the customers cherish the content shared by the businesses they tend to have faith in.
The data recorded in this research said that 65% of those indulged in content marketing believe that their customers expect content from them.
Think of the target audience The basic idea behind creating a content marketing campaign is to make the customer aware of the company's objectives and products.
However, while a company seeks to create brand awareness, it's essential to define the target audiences.
The content too is created on the basis of the age group or the kind of people, the business aims to target.
For example, the content published by a company offering luxury hand bags would target young and earning ladies or the ones, who belong to the high income group.
Know your goals before you start Before you formulate a campaign for content marketing, it is crucial for you to know why you want to do it.
Do you find it to be a medium that helps you add to your ROI, or increase the brand awareness, or just to communicate with the consumers.
Define your USPs If you are thinking of creating an effective content marketing plan, it has to include the value you are delivering through your products or services.
It helps the customers build faith in the business or find the benefits it brings to them.
Define the resources It is crucial to decide which resource is needed to be included in the content marketing strategy as this majorly impacts the results.
The major platforms that bring the best of results include social media, blogs, video sharing platforms, and numerous others.
As per a survey conducted by Wyzowl, 70% of the respondents said they consider sharing the content through social media.
Include media Including videos, images, and infographics can add great value to a content piece.
Researches also say that visual content ensures 94% more views than the posts that are only text based.
Emphasize creative and informative content You need to know how creative and informative a content piece is.
Based on this, content marketers can assure great results.
Data collected through Wyzowl says that 76% of the content marketing professionals feel that including actionable information is important, whereas 64% of them believe that the content should entertain.
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