If you can get a successful blog up and running there are some terrific synergies between your blog and the online business you are running.
So here's where putting together a blog and persisting with your posts until you have regular traffic pays off.
In the advertising business we often work closely with focus groups who either know the customers we are targeting or indeed are the customers.
But what we have found is that by relying on only a small group of people to tell us what the world wants is a little silly, so we blog and we blog some more not only on our own blogs but on other peoples as well.
The blogosphere has thousands of people who will in time want to be your readers and give you valuable feedback and with blogging we can ask our entire readership what they think of our new ideas so that once we are clear on the feedback we can begin to deliver.
Blogs also encourage your readers to begin engaging with you and over time if your posts have a mixture of quality and integrity you will create evangelists for your name, your brand and your products.
If you have a website without a link to your personal or your company blog you could be missing out on the following.
1.
Feedback 2.
Ideas 3.
Viral marketing opportunities 4.
Relationships 5.
A Chance to respond to any criticism 6.
Pre launch buzz 7.
AdSense revenue 8.
Building your profile 9.
Building your list As you can see I am a blogoholic but honestly the blogosphere offers your business much and costs little PS.
Do today what others won't so that you can do tomorrow what others can't.
Paul