Advertising and Public Relations are entitled as two different streams of communication but they, indeed, are interlinked in many ways. While both dimensions follow different ethics to cater different levels of a communication hierarchy, both work with a similar motive of adding more to the company's sole business with a direct intention of consolidating its reputation in the market. While a PR responsibility can vary from writing a news or report to organize press conferences, giving correct information to the media and monitoring the desired reach of information before targeted audience by utilizing mediums such as magazines, newspaper, online platforms and so on. Advertising can include tasks such as promoting a new product or service, communicating its base idea and ultimately drive people to adding more to the company's business.

These professions promise a good career perspective. However, with revolutionary technological development multi-national firms in India are noticing a severe diversification in consumer demands. Rivalry in almost every industry has increased resulting in dependency on advertising and public relations. Thus, these professions demand hard work in strategizing the success.

If you are good in communicating and find yourself comfortable sharing ideas with different genre of people, then the PR and Advertising industry is for you. Several institutions offer highly specialized Advertising and PR courses in Delhi with duration ranging from three months to two years masters degree programme in mass communication. With growing demands for professionals in media field, a number of private Mass Communication Institutes in Delhi have opened at almost every corner. However, only a few have experienced people know the art of sculpting professionals for these communication fields.

Prestigious names include €IIMC€ and €The Delhi School of Communication€, where the latter is famous for providing rigorous industry practice as well as theoretical knowledge. It's a creative process to imbibe key aspects of a PR or advertising professional that one can not attain only through investing time in books. Thus to optimize the coursework and avail enough practical training to students, DSC (The Delhi School of Communication) has adopted an interesting half day study/practice module. Known as €Apprenticeship Concept€, each day academic sessions comprises of six hours (8.30 AM and 1.30 PM) after which students leave for gaining half day hands-on practice in reputed organizations such as Indian Market Research Bureau (IMRB), JWT, Publicis India, Euro RSCG, Lowe, Leo Burnett, NDTV, McCann Erickson, Perfect Relations and Genesis Burson Marsteller in accordance with their specialization. Interestingly, since the very first day this routine is mandatory to be followed by each student. Thus, by the time one starts trying for placements, a two years hands-on practice add much to their portfolio. The Delhi-based college also arms a €Post Graduate Diploma Programme in Communication€ certificate besides masters degree under its two year course. DSC has an experience of over 18 years in teaching media education and has proficient faculty who are handling managerial or other senior profiles in leading advertising and PR organizations in India.