After having a baby, despite losing all the baby weight, things still do not seem to look or feel right when I get dressed. My problem seems to be a common one amongst new mothers and women in general. Shape wear has always been a "special occasion" solution for when you want to look your best in a dress but you don't always feel that great, comfort isn't always king when it hurts to be beautiful. Ruby Ribbon, a company that focuses on building back up the confidence of a woman with state of the art shape wear and shape wear clothing, is changing the way we look and feel in our clothing.


I had a chance to ask their designers a few questions as to what makes this line award winning. 

 

What exactly is the Ruby Ribbon collection and what makes it stand out from any other shapewear out on the market? 

Ruby Ribbon shapewear offers all day comfort in a beautiful package. "Comfort" and "beauty" are not often words one associates with shapewear, but we set out to change that. Our shapewear is built with release points, so instead of a typical tight "sausage casing" fit, you have a garment that hugs you in all the right places but also lets you breathe. Additionally, we use fabric and design technology to keep your shapewear in place. So gone are the days of tugging at a shapewear piece that’s rolling up around your waist--our invisible gripper edge ensures that doesn't happen. Lastly our #1 selling Camis and slips allow you to truly say "bye-bye bra!" with enough comfort and support to hold you in in all the right places--even for larger busted women. In addition to shapewear, Ruby Ribbon also offers a line of Shaping Essentials (clothing with shapewear built right in) as well as fashion layering pieces. 

What makes the clothing line shapewear? Is it the fabric, the cut? What is the secret?

We pioneered a new category of clothing with our Shaping Essentials line. Using our Intomi by Ruby Ribbon fabric and construction technology, we offer go to closet essentials such as skirts, leggings and tops with shapewear built right in. These items look like chic, everyday wearable fashion pieces on the outside, and only you know about the little "secret" smoothing and shaping you on the inside. 

How does shapewear help women post partum? 

After such big changes with their bodies, a lot of women start motherhood feeling less confident with themselves. We have so many clients who begin their initiation with Ruby Ribbon because they've fallen in love with our Classic or Full Support Cami as a new mom. Not only do our Camis comfortably hug your tummy, making post baby wardrobe choices easy to wear, but they make nursing much easier too. Many women love the ease and comfort of nursing with a Cami over hard to find, expensive, often uncomfortable nursing bras. 

When designing the clothing collection, are you looking at classic styles or are you looking to be a bit more “on-trend”? 

We focus on both. The foundation of our collection is our Shapewear and Shaping Essentials lines. These are always classic, season-less items that never go out of style--and many clients buy over and over, using these pieces as the building blocks in their closets. But we know our ladies truly love fashion! And so we focus our third category, Fashion Layers on trends of the current season. We release a new capsule 4 times a year during each the major fashion seasons: Spring, Summer, Fall, and Holiday. Those collections focus on offering in season colors, styles and trends in all three of our categories, while also staying true to our classic, tried and true styles. 

If I had to pick only one item from the collection to serve as my everyday go-to piece, what would it be and why? 

I think most of our Ruby Ribbon Stylists would agree unanimously that it would be our Classic or Full Support Camis. We have a saying at Ruby Ribbon, "wear one rest one wash one" we recommend you treat your Camis like the bra's you used to wear every day before you discovered the magic of the Cami. These Camis shape, smooth and hug you in all the right places and are comfortable enough to wear every single day. We offer a variety of colors and styles, and most of our customers buy three or more because they love them so much. 

To learn more about Ruby Ribbon, please visit their website http://www.rubyribbon.com.