Six Reasons Why You Need an E-mail Marketing List

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E-mail marketing is an essential component of successful Internet marketing and without a list you're going to have to work twice as hard to make half as much money.

There are several good reasons why starting an e-mail marketing list for your niche is a good idea. If you haven't already begun an e-mail marketing list, here are a few more reasons why you should start one immediately.

1.E-mail marketing lets you pre-sell to your market.

When people visit a website they have a high degree of resistance because they aren't looking to be sold to. With marketing messages, you can pre-sell your potential customers on your product.

When you can pre-sell your audience you increase your conversion rate and make more money on the sale of your product or someone else's product.

2.E-mail marketing allows you to capture your audience's attention and hold onto their business.

Most people don't buy when they visit your site for the very first time, but you don't have to miss out on selling to them. With an e-mail marketing list, you can market to the same group of people in the future and re-introduce your product to them.

Considering the fact that very few will visit more than once, building an e-mail list is a smart idea.

3.E-mail marketing allows you to become a valuable resource to your market.

E-mail marketing messages aren't supposed to be all about selling to your audience. You should be offering quality information to them so you can build up your value within the market and prove that you are a valuable resource.

By sending targeted messages to them that are informative, and not sales oriented, you can prove your value and increase the chances of them purchasing from you in the future.

4.E-mail marketing makes your relationship building "hands off."

Once you've created a series of marketing messages, they can work on your behalf for years to come. This means that you can "set and forget" your e-mail marketing series and just be in charge of driving traffic to your sales page.

When new people opt into your list, they'll receive your messages in a specific sequence that you set forth when you start the list.

5.Having an e-mail marketing list can help you drive traffic to new sites or your blog.

Once you've created an e-mail marketing list you can get "instant traffic" to any site you want by sending a message to your list.

When you publish a new blog post or create a new site, just ping your list and you'll have plenty of traffic where you need it to be.

6.Your list can open you up to new joint venture opportunities.

Joint venture partners want to work with people who have large lists and a loyal group of fans. When you take the time to build a list and cultivate a good relationship with them, you're a better candidate for joint venture partnerships, which can make you even more money.

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