How Do I Sell My Crafts? - Answer That and Watch Your Sales Fly
If you don't know the answer to this question, how do I sell my crafts?, you really should stop what you are doing right now and think long and hard, do you know exactly how you sell your crafts? Now it's easy to quickly say of course I do, I sell at crafts fairs and through eBay.
OK, that's good, that's a start.
But that doesn't really answer how you sell your crafts, it doesn't explain your strategy.
For example you might turn up at each craft fair you do, simply lay your items neatly out on the table and wait for customers to buy.
That is a world away from having a fully branded craft fair display stand with branded marketing information about how you make your crafts, price tags written out according to a structured pricing model, a customers sign up form to your subscription list.
That is a crafter that has a strategy, and really can answer the question 'how do I sell my crafts'.
Or for example a crafter might sell on eBay, they take photo or two, write a brief description and pop the item up on eBay with a buy it now price of £5.
00.
Again this is a world away from a crafter who, for example, has a strategy to list cheap auctions on selected craft items to advertise their crafts to the user base of eBay and draw customers to their eBay About Me page where there are links to their own website.
That is a strategy.
Do you see the difference? It doesn't matter what the strategy is, the important thing is to stop right now and think about what your strategy is for selling your crafts.
You can have more than one, of course you can, you can even test different strategies against each other and go with the most successful one, that's great! So how do you go about developing a strategy that answers the question, how do I sell my crafts? The best thing you can do is the following: 1.
Sign up to as many blogs, email lists, newsletters, groups, forums as you can.
Look and learn.
When you look at a website see how the crafter (or any other business) is selling their crafts.
Can you find a strategy? Are they pricing high and going for low number high value sales for example? Or have they created a website that is fun and simple to use and has an emphasis on user friendliness? Maybe they have set up a website that is full of detailed content and expert articles, they have a strategy of credibility and are aiming to be a leader in their field.
2.
Write your strategy down.
Sit with your notepad or at your PC and map out a strategy.
Write it down as a list of points, or create a mindmap, a flowchart, whatever you prefer.
Just map it out so you can see what the key concepts are.
You can add detail later.
These two steps will set you apart from so many other crafters who do not give a selling strategy a seconds thought.
There are thousands of strategies or angles that you can go for, which you choose is up to you but the important thing is to know that when you do ask yourself each day how do I sell my crafts, you'll have a clear and simple answer.
When you can do that you have a got yourself a selling strategy and you will be able to implement it and the sales will follow.
OK, that's good, that's a start.
But that doesn't really answer how you sell your crafts, it doesn't explain your strategy.
For example you might turn up at each craft fair you do, simply lay your items neatly out on the table and wait for customers to buy.
That is a world away from having a fully branded craft fair display stand with branded marketing information about how you make your crafts, price tags written out according to a structured pricing model, a customers sign up form to your subscription list.
That is a crafter that has a strategy, and really can answer the question 'how do I sell my crafts'.
Or for example a crafter might sell on eBay, they take photo or two, write a brief description and pop the item up on eBay with a buy it now price of £5.
00.
Again this is a world away from a crafter who, for example, has a strategy to list cheap auctions on selected craft items to advertise their crafts to the user base of eBay and draw customers to their eBay About Me page where there are links to their own website.
That is a strategy.
Do you see the difference? It doesn't matter what the strategy is, the important thing is to stop right now and think about what your strategy is for selling your crafts.
You can have more than one, of course you can, you can even test different strategies against each other and go with the most successful one, that's great! So how do you go about developing a strategy that answers the question, how do I sell my crafts? The best thing you can do is the following: 1.
Sign up to as many blogs, email lists, newsletters, groups, forums as you can.
Look and learn.
When you look at a website see how the crafter (or any other business) is selling their crafts.
Can you find a strategy? Are they pricing high and going for low number high value sales for example? Or have they created a website that is fun and simple to use and has an emphasis on user friendliness? Maybe they have set up a website that is full of detailed content and expert articles, they have a strategy of credibility and are aiming to be a leader in their field.
2.
Write your strategy down.
Sit with your notepad or at your PC and map out a strategy.
Write it down as a list of points, or create a mindmap, a flowchart, whatever you prefer.
Just map it out so you can see what the key concepts are.
You can add detail later.
These two steps will set you apart from so many other crafters who do not give a selling strategy a seconds thought.
There are thousands of strategies or angles that you can go for, which you choose is up to you but the important thing is to know that when you do ask yourself each day how do I sell my crafts, you'll have a clear and simple answer.
When you can do that you have a got yourself a selling strategy and you will be able to implement it and the sales will follow.
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