Mobile Ordering Drives Foot Traffic: US Applebee's
Mobile: A Strong Marketing Push Forward
Accordingly, Ping Mobile's marketing director Shuli Lowy reinforces this idea saying mobile is "no longer an option". The executive whose office is in Beverly Hills, CA further exposes the advantages of mobile via statistics.
Startling Statistics
Lowy reveals that 95 percent of people using smartphones conduct routine restaurant searches. And of those, a whopping 90 percent convert not a day after but within the day-finding time to go out and eat on the same day.
The mobile market is definitely pushing marketing frontiers faster. An even more surprising number: 64 percent of those people who use the mobile app convert within the hour.
Mobile: Quick Fixes
Lowy further emphasized the importance of mobile. She explained that if it were for a special night to celebrate, most people may take time to do thorough research.
However, for a regular busy day where people are rushing in their everyday lives, the consumer will most likely give it a quick scan for a couple of local places to dine and get on with it.
Lowy is not in any way connected with Applebee's. Her expertise lies on the subject matter on hand.
Applebee App: Getting Service Fast
The mobile banner used by Applebee starts with a friendly greeting: "See you tomorrow. Applebee's." And already it sounds like a mobile text short. From the onset when consumers tap on the mobile ad, consumers are being asked if it is OK to utilize their current location-eliciting a "Don't Allow" or an "OK" response.
From there the customer is guided to the landing page-actually the starting point of the gastronomic feast. This features the address of the nearest Applebee's. Then, the consumer is given choices of the company's menu items in both classic and its well-known signature dishes.
Moreover, consumers may get social, giving or sharing virtual gift cards. These gifts maybe sent via email or Facebook. There is even a choice of the card amount and a way to personalize or select the special occasion.
By bringing this gift-sharing into the mix, great relationships are thereby built between customers new and old-another great marketing tactic. This can only mean added customer advantage as most everyone carries a mobile device on hand.
Applebee's - No Stranger to Mobile
It was in 2011 that Applebee's first introduced its Digital Gift Cards. This is an initiative that allowed consumers to purchase and give personalized gift cards via Facebook, mobile or online.
By design Lowy concludes that Applebee's mobile marketing campaign has been able to fuse these targeting parameters successfully. Colorful food menu options are perfect; added with additional mobile coupons thrown in, there's no wonder why customers find dining at Applebee's so enticing.
Accordingly, Ping Mobile's marketing director Shuli Lowy reinforces this idea saying mobile is "no longer an option". The executive whose office is in Beverly Hills, CA further exposes the advantages of mobile via statistics.
Startling Statistics
Lowy reveals that 95 percent of people using smartphones conduct routine restaurant searches. And of those, a whopping 90 percent convert not a day after but within the day-finding time to go out and eat on the same day.
The mobile market is definitely pushing marketing frontiers faster. An even more surprising number: 64 percent of those people who use the mobile app convert within the hour.
Mobile: Quick Fixes
Lowy further emphasized the importance of mobile. She explained that if it were for a special night to celebrate, most people may take time to do thorough research.
However, for a regular busy day where people are rushing in their everyday lives, the consumer will most likely give it a quick scan for a couple of local places to dine and get on with it.
Lowy is not in any way connected with Applebee's. Her expertise lies on the subject matter on hand.
Applebee App: Getting Service Fast
The mobile banner used by Applebee starts with a friendly greeting: "See you tomorrow. Applebee's." And already it sounds like a mobile text short. From the onset when consumers tap on the mobile ad, consumers are being asked if it is OK to utilize their current location-eliciting a "Don't Allow" or an "OK" response.
From there the customer is guided to the landing page-actually the starting point of the gastronomic feast. This features the address of the nearest Applebee's. Then, the consumer is given choices of the company's menu items in both classic and its well-known signature dishes.
Moreover, consumers may get social, giving or sharing virtual gift cards. These gifts maybe sent via email or Facebook. There is even a choice of the card amount and a way to personalize or select the special occasion.
By bringing this gift-sharing into the mix, great relationships are thereby built between customers new and old-another great marketing tactic. This can only mean added customer advantage as most everyone carries a mobile device on hand.
Applebee's - No Stranger to Mobile
It was in 2011 that Applebee's first introduced its Digital Gift Cards. This is an initiative that allowed consumers to purchase and give personalized gift cards via Facebook, mobile or online.
By design Lowy concludes that Applebee's mobile marketing campaign has been able to fuse these targeting parameters successfully. Colorful food menu options are perfect; added with additional mobile coupons thrown in, there's no wonder why customers find dining at Applebee's so enticing.
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