How to Track a Group of Keywords in Omniture
- 1). Log into Omniture and click on the SiteCatalyst icon.
- 2). In the upper right corner, set the starting and ending date parameters for the reporting period that you wish to track your keyword groups.
- 3). In the left navigation column, click on the Traffic Sources tab. This presents a flyout menu. Then click on Search Keywords -- Natural tab. This will return a report of all the keywords that brought traffic to your site as well as how many visits came from each keyword.
- 4). If you run an online surf shop, for instance, you may see that 125 people came to your site on the keyword "board shorts." To get more specific, type "board shorts" into the "Enter term to filter data" box in the upper right corner. This will return all keywords with the term "board shorts" in them, such as "blue board shorts" or "cheap board shorts." Enclose the keyword or keyword term in quotation marks for accurate results.
- 5). With some help from an Omniture representative, you can set up conversion goals, such as checkouts or sign-ups and track the conversion rates of your keyword groups.
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