By definition, an innovative skincare product should be created using new ideas or methods.
The product might include newly patented compounds or naturally occurring ingredients combined in a new way.
Of course, when used as an advertising term, the actually definition might not apply.
Advertising and marketing specialists know how to be appealing.
They are allowed to use phrases with no clear definition.
There is no real truth in advertising.
The only reliable sources of truthful information on a bottle of lotion or other skin care product are the label of ingredients and the warning labels.
The other information might be truthful.
The advertising claims might be backed by scientific evidence.
But, you never know unless you do your own research.
To save you a little time, here are some facts.
Hyaluronic acid is not beneficial when applied topically.
Enzymes naturally present in the skin will simply break it down.
The skin's hyaluronic acid levels are lower as the years go by.
This plays a role in the reduced cell turnover rate seen in older people.
It is one of the causes of an aged appearance.
It is possible to inhibit the enzymatic activity responsible for low hyaluronic acid levels.
An innovative skincare ingredient proven to do that is wakame kelp.
Collagen is not beneficial when applied to the skin.
In fact, there are probably no benefits of animal collagen, other than as a dietary supplement to increase protein intake.
The skin's collagen levels are known to decrease with age.
This results in sagging, thinness and increased transparency.
Age-related dark circles beneath the eyes are partly due to lost collagen.
Several ingredients have proven to be beneficial for stimulating collagen production and increasing the amount of collagen present in older skin.
Those ingredients include avocado extract, peptide complexes and the active form of the protein keratin.
Innovative skincare creams containing those ingredients (at the ideal concentration) will improve the skin's firmness, smoothness and thickness.
The complexion will look more even; less splotchy.
Scientific evidence supporting the use of aloe vera is contradictory.
Some studies show positive benefits.
Others show no benefits.
It has been difficult for scientists to identify the medicinally active components of the plant, if indeed there are any.
The evidence concerning Shea butter is not contradictory.
It always provides the desired benefits.
Medicinally active components of the natural fat have been identified.
Innovative skincare creams containing the highest grades of Shea butter will help reduce inflammation, relieve dermatitis and heal dry skin.
Antioxidants have proven to be beneficial for the skin's health in many ways.
Some are more beneficial than others.
Vitamin E in its naturally occurring form is high on the list of beneficial antioxidants.
Vitamin C is low on the list.
Because of its acidic pH level, it can cause redness and irritation.
Coenzyme Q10 may be effective for reversing wrinkles and sun damage, as long as the appropriate form is used.
Nano-lipobelle HEQ10 is a truly innovative skincare ingredient you might want to learn more about.