Internet Marketing For Coaches - Why Tracking Your Website Visitors is Essential
As a coach, your website is more than just a place on the web to show people what you can do.
It's also your most vital research and marketing tool.
But failing to track your website visitors using a tool such as Google Analytics or Statcounter means losing out on these benefits.
Here are the 3 things you'll be able to do when you start tracking website visitors.
1.
Keyword Insights One of the most common ways people will find your website is by typing in keywords into Google, just like you would do to look for something you want to know more about.
If you're blogging and adding new material to your site, eventually you'll start to receive website traffic from Google.
The keywords that people are using to find you are pure gold for your business.
This tells you what your content should be about and they can even help you focus your niche even more.
2.
Find Out Your Website Stickiness When you track your website visitors, you can find out if people are coming on to your site and immediately leaving or if your website has 'stickiness'.
Website stickiness just means that there's enough content on your website that people stay, read, and hopefully click the places you want them to.
But if they're leaving right away, you have to analyze your website and find out what's making them bounce.
Some common reasons people bounce from your website are poor design, ineffective copy, or lack of useful information.
3.
What To Optimize Next When putting a call to action on a website (maybe for your next teleclass or your e-book), you want to make sure that you're putting it on a page that visitors are actually seeing.
For example, let's say you have a blog post that is getting a lot of traffic.
At the end of the blog post, you should put a call to action that leads people to opt in for a free bonus gift or even to have them follow you on Twitter.
While tracking website statistics can reveal these things to you, it's important to not get wrapped up in statistics to the point where you're clicking every 5 minutes to get updates.
Checking up on a weekly basis should be enough to make an impact on your business.
It's also your most vital research and marketing tool.
But failing to track your website visitors using a tool such as Google Analytics or Statcounter means losing out on these benefits.
Here are the 3 things you'll be able to do when you start tracking website visitors.
1.
Keyword Insights One of the most common ways people will find your website is by typing in keywords into Google, just like you would do to look for something you want to know more about.
If you're blogging and adding new material to your site, eventually you'll start to receive website traffic from Google.
The keywords that people are using to find you are pure gold for your business.
This tells you what your content should be about and they can even help you focus your niche even more.
2.
Find Out Your Website Stickiness When you track your website visitors, you can find out if people are coming on to your site and immediately leaving or if your website has 'stickiness'.
Website stickiness just means that there's enough content on your website that people stay, read, and hopefully click the places you want them to.
But if they're leaving right away, you have to analyze your website and find out what's making them bounce.
Some common reasons people bounce from your website are poor design, ineffective copy, or lack of useful information.
3.
What To Optimize Next When putting a call to action on a website (maybe for your next teleclass or your e-book), you want to make sure that you're putting it on a page that visitors are actually seeing.
For example, let's say you have a blog post that is getting a lot of traffic.
At the end of the blog post, you should put a call to action that leads people to opt in for a free bonus gift or even to have them follow you on Twitter.
While tracking website statistics can reveal these things to you, it's important to not get wrapped up in statistics to the point where you're clicking every 5 minutes to get updates.
Checking up on a weekly basis should be enough to make an impact on your business.
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