Fitness center marketing takes a bit of thinking outside the box.
So let's work on filling the gaps.
So many people are out there, working their tails off, lifting dumbbells that are too heavy for their bodies and then going home to work their tails off in the home atmosphere! Fitness centers around the U.
S.
are used to fitting in this little square of what it's supposed to be, what it's supposed to do and what type of staff it's supposed to have.
Create an environment that people like to come to.
There are people out there that would want to come to your facility.
There are people that are tired of the high prices and low service.
There are people that want quality service, trainers that care and a welcoming atmosphere.
Your responsibility is to sell the facility to everyone in your area.
It sounds like a tough job and so many owners struggle with this.
You want to show people that your facility is more than fitness equipment and a group of services.
Focus on what you offer that others don't.
Does your facility offer child care? Is it child care from other members that have a sign up list and can switch out to get a free class? Don' panic about the details.
The most important part that separates you from the rest is the marketing strategy you have.
How much are you selling the club in the right way? You can shout it from the rooftops but without the proper marketing, the shouting goes nowhere.
Stop being afraid.
For some of us that were terrorized with dodge ball and horrible P.
E.
teachers, it seems difficult to walk through the doors a facility.
It is worth it and a lot has changed since the dodge ball game.
How can you help this? Well, for starters, use certain verbiage in your brochures.
By using words like: welcoming, no pressure, accepting, you are enforcing the be-attitude that we all need.
The more comfortable that you feel, the more willing you are to go to another day at the gym.
Take advantage of the ideas out there for creating your fitness center marketing plan.