When Your Company Wants to "Increase Profits Now at a Low Cost" Here Are 5 Things You Shou
The key to improving cash flow and increasing revenues is finding affordable ways to get customers to buy from you.
Your marketing doesn't have to be overly expensive.
Simple, inexpensive marketing methods often produce the best results.
Here are five low cost strategies to market your business that will work in any economy.
Mining Current Customers Your greatest asset is your customers.
They have purchased from you before so they have developed a trust for your products and services.
They are the best possible group of people you can sell to.
If you stop selling to your customers, they will stop being your customers.
It costs less to sell to an existing customer than a new one.
Make them an offer and invite them to repurchase from you.
Referral Selling Using referrals is the most reliable way to get customers.
Referrals also bring down the cost of doing business because they come to you at no or very little cost.
Give your best customers something of real value, such as a gift certificate, to refer their relatives, friends, co-workers and neighbors.
Ask or write at least twice a year to your best customers asking for names who will benefit from being added to your mailing list.
Add-On Value Whenever a customer comes in your store or visit your website to make a purchase, suggest or ask the customer if they would like an additional item or items that compliment the original purchase.
McDonald's has made a fortune doing this.
Every associate always asks if you would like fries or a beverage with your burger.
Toy stores also make a bundle by asking if you would like batteries with your purchase of a battery-operated toy.
This technique works for everyone.
Double your profits without any extra cost for advertising or promotion.
Capture Customer And Prospects Email Addresses Offer something of value or useful in exchange for customers and prospects contact information and build your list of targeted leads.
Email them an offer that they can't refuse.
Be careful, you don't waste their time by offering 10% off - make it worthwhile for them.
The low cost of email makes it possible to promote products to customers and prospects you wouldn't ordinarily mail.
Strategic Alliances Joint ventures are easy to arrange and can be implemented quickly.
You serve as a host introducing someone else's matching and suitable product or service to your customers.
Or, find a target company that already has your desired customers and form a strategic partnership to endorse your products, in exchange for a piece of gross sales created by the promotion.
Your marketing doesn't have to be overly expensive.
Simple, inexpensive marketing methods often produce the best results.
Here are five low cost strategies to market your business that will work in any economy.
Mining Current Customers Your greatest asset is your customers.
They have purchased from you before so they have developed a trust for your products and services.
They are the best possible group of people you can sell to.
If you stop selling to your customers, they will stop being your customers.
It costs less to sell to an existing customer than a new one.
Make them an offer and invite them to repurchase from you.
Referral Selling Using referrals is the most reliable way to get customers.
Referrals also bring down the cost of doing business because they come to you at no or very little cost.
Give your best customers something of real value, such as a gift certificate, to refer their relatives, friends, co-workers and neighbors.
Ask or write at least twice a year to your best customers asking for names who will benefit from being added to your mailing list.
Add-On Value Whenever a customer comes in your store or visit your website to make a purchase, suggest or ask the customer if they would like an additional item or items that compliment the original purchase.
McDonald's has made a fortune doing this.
Every associate always asks if you would like fries or a beverage with your burger.
Toy stores also make a bundle by asking if you would like batteries with your purchase of a battery-operated toy.
This technique works for everyone.
Double your profits without any extra cost for advertising or promotion.
Capture Customer And Prospects Email Addresses Offer something of value or useful in exchange for customers and prospects contact information and build your list of targeted leads.
Email them an offer that they can't refuse.
Be careful, you don't waste their time by offering 10% off - make it worthwhile for them.
The low cost of email makes it possible to promote products to customers and prospects you wouldn't ordinarily mail.
Strategic Alliances Joint ventures are easy to arrange and can be implemented quickly.
You serve as a host introducing someone else's matching and suitable product or service to your customers.
Or, find a target company that already has your desired customers and form a strategic partnership to endorse your products, in exchange for a piece of gross sales created by the promotion.
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