AdSense is a form of advertising that anyone who publishes a Web site can make use of to pull a revenue stream from web pages.
Except there's a condition - Your website must have been looked at and approved by Google before ads are shown on your site.
A longer clarification is that AdSense is that Google AdSense is a plan that advertises that uses Google's diagnostic and powerful search capacity to decide the best placement for ads that are purchased via the Google AdWords program.
This system of advertising is contextual ads, or adverts that are shown in the context of content already on the page.
The meaning of this for you is that all Google AdSense ads are associated to the content of the webpage on which those ads are shown.
It sounds complex, I know.
And yes, it is a little difficult, but the raw bones of it is that with AdSense, you can put advertising on your webpage that are targeted and relevant to the subject matter of your web page.
So, should you webpage be based on "Cheeses from abroad", then advertising for "Advanced Nuclear Physics" will not appear on the site.
As a bonus for inserting those adverts on your site, you're paid a small amount each time any of your web page visitors clicks an ad, and on the odd occasion, also when web page visitors simply see the ads.
It's all about the cash! The AdSense Program is (in fundamental nature) an advertising program.
So we ask, why would you want to have ads on your website page? Well, for the riches, of course.
AdSense is an painless way to make income from your website, even if you're not selling anything on your web page.
Eventhough whilst creating profits is the most probable motive that publishers utilize AdSense, it is not the solitary reason.
It can also be used as a way of making their web page more significant to web page visitors.
Designers that display an AdSense ad is considered a publisher, whereas somebody who buys the advertising that are published through AdSense is called an advertiser.
This is the where there is much of debate typically begins.
Experts (who are by and large people who have expert knowledge just about a given subject) tend to differ about the worth of any type of advertising on your site.
Some say that any advert that wants people to click out from your website is a negative thing.
Others state that adverts are acceptable, the appropriate locations.
When placed appropriately, AdSense adverts can make you site more valuable by pointing people to added information associated to the subject matter of your web page.
And so they'll probably surf away from your website at one time or another.
However if your website is well built (which is important if you want more and more visits over a period of time), it's likely that users will come back to your site another time in the future.
The great thing is that visitors not only get what they are seeking, but you get returning visitors; and because you are using AdSense to help people discover the resources they need, you're also earning a some extra ready money at the same time.