Search Engine Optimization - A Quick Explanation
Search engine optimization, or SEO, is the process of improving the rank of a particular website in a search engine's results.
In other words, it is a way of manipulating search results to increase visibility to a website, which in turn increases visitor traffic.
A site appearing on page one of Google's search results for a particular keyword phrase will create more natural traffic than the same site appearing on page two or three.
The trick is to optimize the website in an organic or natural way.
There are many methods one can take and successfully achieve the desired placement in the search results.
Performing keyword research and strategically placing commonly used keywords or key phrases into articles are the first steps of the SEO process.
Other techniques are inbound link building, also known as backlinks, and constantly creating new content.
A widely used saying in the SEO community is "content is king".
By combining relevant content with precisely placed keyword phrases, websites are easily indexed into leading search engines.
Google, Bing and Yahoo are the three most commonly used search engines by internet users and obtaining a top rank is extremely valuable.
Building links is particularly important.
The more links pointing to a website's address, the better that site looks in a search engine's eyes.
Search engines see websites with many inbound links as being important and relevant.
The greater amount of backlinks a site has, the more it becomes an authority on its topic.
Building backlinks, however, is not an easy task.
It takes great content and hard work to encourage one website to link to another.
Search engine optimization requires networking with many sites in the same category to create inbound links.
Remember, just as links are important so is the quality of the linking sites.
Put simply, SEO is re-creating what would naturally happen to a website over time, while speeding up the process and optimizing the results.
By adding some correctly placed keywords and valuable inbound links, the value and importance of a website are substantially increased as far as the search engines are concerned.
A recent development in the SEO process is the use of social media sites such as Facebook and Twitter.
Using popular social sites adds exposure and even more valuable links.
All of these crucial steps help to ensure better search results and increased ranking for any well written and properly laid out website.
In other words, it is a way of manipulating search results to increase visibility to a website, which in turn increases visitor traffic.
A site appearing on page one of Google's search results for a particular keyword phrase will create more natural traffic than the same site appearing on page two or three.
The trick is to optimize the website in an organic or natural way.
There are many methods one can take and successfully achieve the desired placement in the search results.
Performing keyword research and strategically placing commonly used keywords or key phrases into articles are the first steps of the SEO process.
Other techniques are inbound link building, also known as backlinks, and constantly creating new content.
A widely used saying in the SEO community is "content is king".
By combining relevant content with precisely placed keyword phrases, websites are easily indexed into leading search engines.
Google, Bing and Yahoo are the three most commonly used search engines by internet users and obtaining a top rank is extremely valuable.
Building links is particularly important.
The more links pointing to a website's address, the better that site looks in a search engine's eyes.
Search engines see websites with many inbound links as being important and relevant.
The greater amount of backlinks a site has, the more it becomes an authority on its topic.
Building backlinks, however, is not an easy task.
It takes great content and hard work to encourage one website to link to another.
Search engine optimization requires networking with many sites in the same category to create inbound links.
Remember, just as links are important so is the quality of the linking sites.
Put simply, SEO is re-creating what would naturally happen to a website over time, while speeding up the process and optimizing the results.
By adding some correctly placed keywords and valuable inbound links, the value and importance of a website are substantially increased as far as the search engines are concerned.
A recent development in the SEO process is the use of social media sites such as Facebook and Twitter.
Using popular social sites adds exposure and even more valuable links.
All of these crucial steps help to ensure better search results and increased ranking for any well written and properly laid out website.
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