One of the most popular forms of marketing through the Internet is "E-mail Marketing".
Companies use E-mail as a medium to reach target consumers.
It is highly effective because it reaches the audience quickly unlike snail mail.
Also, one of the best features of this is that it is free.
And so, companies and businesses invest on this because the tool is essentially free.
They could definitely save a hefty size of money for their company if they marketed through E-mail.
These E-mail advertisements are those mails that usually fill up our inboxes and take up precious space in our e-mail providers.
They are not anymore the common types of e-mails which are presented in boring black text; instead they now have a variety of colors, pictures, animations, audios and videos - all of which with the idea of selling their specific products to the e-mail receivers.
There is a big problem with E-mail marketing which is called, "Spamming".
This e-mail spamming is basically the sending of commercial messages online to recipients who do not want to receive these kinds of messages.
It is also known as "junk mail" or "unsolicited bulk e-mail".
These are millions and billions of annoying commercial e-mails being sent online to the general public.
They, by estimate, make up more than 80 percent of all e-mails in the internet.
There have been efforts in trying to ban these unethical forms of marketing.
It has succeeded in other domains but not in all.
And so, still these spammers send these kinds of junk mail to anyone and everyone they can send it to as long as they do not get into any kind of trouble.
Another dangerous factor which e-mail spamming has posed to the public is that most of the junk mail that are being sent have viruses.
And these viruses come from networks which are purposely infected in order to get personal information from the public.
Furthermore, spammers around the world may have created partnerships and joined forces with others.
They even have a way of collecting e-mail addresses of people to sell them to other spammers.
E-mail marketing is a very effective way of disseminating information about your new product to target consumers however they can very well be dangerous when abused for the sake of making more money.
A solution to this kind of problem is for companies and businesses to instead send e-mail advertisements to customers who would permit them to do so.
This is called "permission-based e-mail".
This makes sure that there would not be junk mail that would be sent.
This at the same time makes sure that e-mails that are received by consumers are legitimate because of their personal consent to receive them.
Nevertheless, there is a thin line in spamming and permission based e-mails.
Companies and businesses must understand that they should not cross the line and abuse this consent that consumers have given them.
If they do so, it would not be surprising that in a click of a mouse they could lose that consent.