The Potential of Mobile Marketing in the Near Future
In the past years, investing on mobile marketing is seen to be growing quickly and powered by important venture into rich media. It has surpassed all preceding records. You can read this to the latest published data, during 2011 mobile advertising improved by 157%, attaining over ?200 million. At present over half of the UK population owns a smartphone and the ownership of tablet computers is also increasing rapidly (currently over 4 million people in the UK own a tablet) and as a result investments by brands in apps has surged.
As the price of information reduces, the development is for individuals to contain several devices; watching TV on a portable gadget is quickly becoming the custom. These advances are motivating the expansion of rich media for tablet and mobile phone marketing. The maximum marketing use up was for amusement and media which reached 23% of the sum spend.
Venturing on mobile marketing is quite equally spread over apps and websites, although apps with 54% of it are at present in the front. Mobile demonstrate marketing improved in 2011 by over 180% to around ?69 million and mobile video marketing accomplished close to ?1 million.
One of the main elements motivating this development is that a lot of users have turn out to be untouched to previous method communication messages. Numerous brands are looking for new means that it is when they relate with their possible clients all the way through rich media mobile marketing they can gainfully connect them and drive sales. More than a few studies have given away beyond doubt that rich media has a considerably deeper impact than static mobile advertising. In fact focus group studies have shown that 25% of people are more likely to remember mobile ads delivered using rich media than they are to remember static ads.
There are also excellent times and terrible times for mobile advertising and the most excellent occasion of all are from 7pm to 9pm when internet users are at their most comfortable condition. At that time the majority of individuals is at home and connects via Wi-Fi so they are capable to take pleasure in much faster download speeds than when connected through 3G. This is excellent news for rich media advertising which can take advantage and so deliver a much better experience for the user.
As civilization walks forward more often than not mobile interactions, rich media mobile advertising might turn out to be just more vital. In reality it is hard to imagine circumstances where the potential of mobile marketing is not conquered by rich media. It has been said that 2012 will be the year of the mobile and many recent events suggest that the prediction will be born out.
As the price of information reduces, the development is for individuals to contain several devices; watching TV on a portable gadget is quickly becoming the custom. These advances are motivating the expansion of rich media for tablet and mobile phone marketing. The maximum marketing use up was for amusement and media which reached 23% of the sum spend.
Venturing on mobile marketing is quite equally spread over apps and websites, although apps with 54% of it are at present in the front. Mobile demonstrate marketing improved in 2011 by over 180% to around ?69 million and mobile video marketing accomplished close to ?1 million.
One of the main elements motivating this development is that a lot of users have turn out to be untouched to previous method communication messages. Numerous brands are looking for new means that it is when they relate with their possible clients all the way through rich media mobile marketing they can gainfully connect them and drive sales. More than a few studies have given away beyond doubt that rich media has a considerably deeper impact than static mobile advertising. In fact focus group studies have shown that 25% of people are more likely to remember mobile ads delivered using rich media than they are to remember static ads.
There are also excellent times and terrible times for mobile advertising and the most excellent occasion of all are from 7pm to 9pm when internet users are at their most comfortable condition. At that time the majority of individuals is at home and connects via Wi-Fi so they are capable to take pleasure in much faster download speeds than when connected through 3G. This is excellent news for rich media advertising which can take advantage and so deliver a much better experience for the user.
As civilization walks forward more often than not mobile interactions, rich media mobile advertising might turn out to be just more vital. In reality it is hard to imagine circumstances where the potential of mobile marketing is not conquered by rich media. It has been said that 2012 will be the year of the mobile and many recent events suggest that the prediction will be born out.
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