6 Traits of Websites That Generate Business Leads
What makes some websites attract prospects and generate business leads while others languish? One thing is certain, it's no accident.
Regardless of the product or service being offered, great lead generating sites typically share these best-practices: 1.
They Burst With Good Content When ready to buy, prospects search the web for informative "good content" -- information they can use to make the right choice.
When a site offers "how to" booklets, instructional videos, or tips and techniques from a firm's subject matter experts, prospects gladly provide their contact information to receive it -- generating solid leads.
2.
They Are "Content Optimized" Search engine optimization can get prospects to a site, but if there is nothing to keep them there, it's a short visit.
That's why every page of lead generating sites is both optimized and packed with solid informational content that gives prospects a reason to ask for more.
3.
They Are Simple and Easy to Use The best lead generating sites read like highway signs, not reference libraries.
Sites that use simple language, sparse graphics, and put their good content right up front attract and hold prospects long enough for them to reach out for more information and become leads.
4.
They Provide Real-Time Information Marketing, sales, and top management need to know what's happening on their website in real time.
They want to know who is visiting the site, what they are interested in, and why -- to create new content to keep a steady stream of fresh leads flowing.
The best sites provide this information through an easy-to-use dashboard available to all management levels.
5.
They Can Be Easily Changed Lead generating sites need to change frequently to reflect prospect interests.
Yet all too many websites sit behind a "Chinese Wall", where only a technical person can change the site.
When the time needed for changes stretches into days or weeks, these sites fall hopelessly behind more nimble competitors.
6.
They Also Reach Out to Customers Each new website blog post is a great way to stay on the radar of both prospects and customers.
By getting permission to email each new post to their house list, lead-savvy firms insure that past and present customers get the same good content as prospects.
Download FREE eBooklet
Regardless of the product or service being offered, great lead generating sites typically share these best-practices: 1.
They Burst With Good Content When ready to buy, prospects search the web for informative "good content" -- information they can use to make the right choice.
When a site offers "how to" booklets, instructional videos, or tips and techniques from a firm's subject matter experts, prospects gladly provide their contact information to receive it -- generating solid leads.
2.
They Are "Content Optimized" Search engine optimization can get prospects to a site, but if there is nothing to keep them there, it's a short visit.
That's why every page of lead generating sites is both optimized and packed with solid informational content that gives prospects a reason to ask for more.
3.
They Are Simple and Easy to Use The best lead generating sites read like highway signs, not reference libraries.
Sites that use simple language, sparse graphics, and put their good content right up front attract and hold prospects long enough for them to reach out for more information and become leads.
4.
They Provide Real-Time Information Marketing, sales, and top management need to know what's happening on their website in real time.
They want to know who is visiting the site, what they are interested in, and why -- to create new content to keep a steady stream of fresh leads flowing.
The best sites provide this information through an easy-to-use dashboard available to all management levels.
5.
They Can Be Easily Changed Lead generating sites need to change frequently to reflect prospect interests.
Yet all too many websites sit behind a "Chinese Wall", where only a technical person can change the site.
When the time needed for changes stretches into days or weeks, these sites fall hopelessly behind more nimble competitors.
6.
They Also Reach Out to Customers Each new website blog post is a great way to stay on the radar of both prospects and customers.
By getting permission to email each new post to their house list, lead-savvy firms insure that past and present customers get the same good content as prospects.
Download FREE eBooklet
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