Aside from optimizing your website to rank well in search engines something you should consider is a Pay Per Click (PPC) advertising campaign. PPC companies basically work by allowing you to create text or banner ads that are sent out to their network partners, search engines or both. There are many different companies out there that offer many different types of ad formats, however probably the first one you should consider is Google Adwords.

Google Adwords is Google's advertising platform that is pretty much the gold standard with regards to PPC advertising. Ads created in Google Adwords are shown on the Google Search Engine results as well as their content network partners, and is a must have for any successful online marketing campaign.

The way that Google Adwords works is it allows you to create text and banner ads through the use of targeted keywords. So for example, say you ran a website about dog grooming. Some keywords you may choose are dog, grooming, Pet grooming, etc. Once you created a list of keywords and your ads, you set the budget and maximum you wish to pay for these ads and your good to go!

Now that is just the gist of Google Adwords. Running a successful Google Adwords campaign is in itself an art form. The proper selection of keywords, markets, ad copy etc. all need to be optimized to ensure maximum visibility, conversions, and control of costs. The better you research your niche and optimize your ads the higher your ROI will be. After all, our goal is to have high conversion rates not high advertising bills!

Using Google Adwords can open up a whole new target audience for your website as well as help you to learn what works and what doesn't. It has a robust set of tracking tools that allow you to continually improve your marketing efforts. It is something you should definitely look into and if done properly can bring a lot of traffic, growth, and sales for your website. So go to the Adwords website and get started!