Refrigerators are made of metal for a reason.
Some people believe that reason is because of structural integrity, or perhaps its durability.
Those reasons are valid, but they are not the main rationale for construction of refrigeration units.
The reason they are assembled out of metal is for (insert drum roll here) refrigerator magnets! Yes.
Refrigerator magnets.
The major manufacturers of refrigerators will deny the fact, but I know it's true.
The Real Answer Everyone knows that the refrigerator door is for magnets.
The magnets hold up children's drawings, notes to/from family members, important dates, and other invaluable documents.
How do I know? Go look at your refrigerator.
You probably have a magnet on it.
Why It Is Important You, as a medical professional, can cash in on the refrigerator magnet phenomenon.
Have your picture printed on a high quality magnetic product, and include your office/clinic name and phone number.
Then hand them out at street fairs, leave them in your waiting room for customers, give them directly to customers in lieu of a business card, or even have them sent to homes throughout your area in a direct mail campaign.
Eventually...
Sure, they may not be interested in your services the day they pick up the magnet, but one day they will need them.
Since the magnet has been on their fridge for months, they are already familiar with your facility.
They aren't going to thumb through the yellow pages to select a phone number of a physician or specialist.
Instead, they will mosey over to the fridge and choose your office for an appointment.
There are many styles available.
Various shaped magnets that represent your specialty can be used, and the magnetic business card is a very effective advertising product.
The direct mail advertising product that is doing very well is a postcard mailer with your magnet glued to it.
The recipient peels the magnet from the card and places it on a handy metal surface where it will be seen hundreds of times a month by every person in the home or office.